Friday, May 20, 2011

YSL Releases Cigarette Brand in Russia & Asia

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How YSL is promoting 'sophisticated' own-label cigarettes in Asia and Russia by Tamara Abraham


Tobacco advertising is banned in the U.S. and Europe, and smoking indoors is against the law in many of the world's major cities. But in fashion, it appears, the habit is still as fashionable as ever.
Cancer risk seems to be of little concern to Yves Saint Laurent which is promoting and selling cigarettes bearing its designer logo.
The cigarettes, which come in a sleek black box with gold foil, are being marketed towards women in Asia and Russia.

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